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If you are an author who has completed (at least) the first draft of your Christian, non-fiction manuscript (excluding commentaries & reference works)— this service is for you. I am especially interested in helping authors in the areas of soteriology, apologetics, and evangelism. This is not a line-editing or proof-reading service; instead, I will evaluate your message in three stages. First, I will conduct a standard orientation to your work. Second, I will assess the veracity of your claims. Third, I will perform an optimization of your message based on how well you applied persuasive and other communication principles to your target audience.
Stage 1:Orientation
what is your message?
To answer this question I will:
- Explain your big idea in one sentence
- Summarize your message on a one-sheet
- List the top 10 most striking elements
- Identify the prospective target audience
- Describe the tone of your writing
Stage 2: Verification
How true is your message?
To answer this question I will evaluate your message for:
Definitional Concerns
Definitional Concerns
- Conflation
- Equivocation
- Vagueness
- Ambiguity
- Over-simplification
- Self-defeating statements
- Disconfirming evidence
- Unwarranted Claims
- Non Sequiturs
- Ad Absurdums
- Question-begging
- Circular Reasoning
- Negative Inferences
- False Dilemmas
- Disanalogy
- Straw-man or caricatures
- Ad hominem
- Post hoc rationalizations
- Overstatements
- Evidence of bias
- Textual
- Lexical
- Syntactical
- Contextual
- Historical
- Rhetorical
- Literary
- Logical
- Intertextual (if applicable)
Stage 3: Optimization
How Effective is your message?
To answer this question I will:
- identify the strongest, most persuasive elements
- suggest well-established persuasive strategies that are missing
- explain details that are "just okay" and need to be optimized
- make sure sections are presented in the best order possible
- evaluate the rhetorical triad for logical, emotional, & credibility appeals
- assess verbal elements to see if a visual message can have a bigger impact
- assess visual elements to see if they enhance the message
- fine tune word-choice for maximum effect and clarity
- suggestions regarding use of humor
- suggestions from public relations best practices
- provide suggested activities/ questions to ask the reader
Important Details
There are a few important things to note.
1) I can not skip the first stage because what I discover in Stage 1 (Orientation) will determine whether your project is appropriate for me to continue with. This is important because I will not seek to verify and optimize a message that I do not consider true. If you have any questions or concerns regarding our potential relationship, contact me to schedule a free, no-obligation conversation.
2) Examples of theological concerns that I have no interest in promoting are: anything that promotes a Calvinist perspective (or "Doctrines of Grace" or "Reformed Theology"), anything that promotes penal substitution, anything that promotes Once Saved Always Saved (or "Eternal Security").
1) I can not skip the first stage because what I discover in Stage 1 (Orientation) will determine whether your project is appropriate for me to continue with. This is important because I will not seek to verify and optimize a message that I do not consider true. If you have any questions or concerns regarding our potential relationship, contact me to schedule a free, no-obligation conversation.
2) Examples of theological concerns that I have no interest in promoting are: anything that promotes a Calvinist perspective (or "Doctrines of Grace" or "Reformed Theology"), anything that promotes penal substitution, anything that promotes Once Saved Always Saved (or "Eternal Security").
FAQs
Q: What do I need to know about pricing and payment?
A: Based on our initial free conversation, If I feel
A: Based on our initial free conversation, If I feel